Interview with Al McFarlane, National Credit Manager, Suncor Energy Inc.
Al McFarlane, National Credit Manager of Suncor Energy, speaks of the need to consolidate Constumer Information in today's credit environment.
Consolidation includes various factors such as the following:
-identify new sales opportunities
-consolidate total spend
-identify total risk and exposure
-consolidate management reporting
-tailoring customer service (ie. treating Premier customers appropriately)